Dear God.....Why?

You spend months and months selling in Mobile to your client, they finally sign it off and it's going to be the start of their foray into the new media world - how exciting!

The campaign is to be fully integrated and the SMS response will be featured in the print and OOH executions, nothing revolutionary but it's still a big deal....

This is campaign is going to have great response rates and the client is going to be delighted.

So imagine my pain when i saw the final approved creative and the SMS call to action is featured in the small print below the T's & C's which are pretty much illegible.

Come on creative agency.....give me a break!