I just wanted to say that i love this new campaign from Amnesia for Aussie Home Loans.
I think it's an excellent example of how to turn a creative idea into a fantastic digital campaign execution which is traditionally really bloody difficult because you're doing it backwards! (execution should technically come before creative)...
I am not sure how many of you are familiar with the current TV ad for Aussie Home Loans where they have a mortgage broker jumping out of a plane with the claim of being able to offer a better home loan deal wherever he should land or give you $300.
Well Amnesia had the idea of turning this into a reality.
So they found Duane Brown who is an actual Aussie Home Loans mortgage broker and asked him how he would feel about jumping out of a plane...he said yes (crazy man!) and thus the Freefall Challenge was created.
On April 6th Duane will be throwing himself out of an aeroplane in the hope of landing on the doorstep of an unsuspecting (but nevertheless needy) homeowner whom he can help by getting them a better deal on their home loan.
Now comes the exciting part, (as if it's not already merited it's own reality TV show), we can all get involved! On the Freefall Challenge website we can take a guess as to where Duane may land once he takes to the skies, and if we get it right we can win $3,000.
Now, Australia is a big place so pin-pointing Duanes landing could be pretty difficult... but those folks at Amnesia have offered a helping hand by seeding bonus codes via Duanes Twitter, Facebook, Flickr and Youtube profiles which will give clues as to whereabouts it could be.
The execution is interactive, engaging, open to everyone & provides an excellent 'social objects' in regards to it's talkability, competition elements, videos, Twitter updates and sheer craziness...throwing a monetary prize in is just a bonus!
Well done to Amnesia for coming up with a great idea and well done to the client, Aussie Home Loans, for having the guts to do it.
Links to the campaign microsite & Duanes youtube channel are below:
1 comments:
March 29, 2009 at 5:44 PM
Very cool. Kind of like the old pick the spot where the cow will take a dump but with mortgage lenders.
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