WEEKLY DIGITAL/COMMS HIGHLIGHTS

34 CASE STUDIES THAT PROVE SOCIAL MEDIA ROI
A great post which gives a brief overview of 34 different social media case studies (with links) which proved successful based on sales uplift (with exact numbers)!
E.G. DOMINO’S: Credited Foursquare with a 29% pre-tax profit through promotions that encourage people to check in to their stores

CADBURYS COCOA HOUSES 
Similar to the ‘new look’ Starbucks I sent around last week, this week we’re seeing another brand extension in the form of Cadbury’s Cocoa Houses which are due to open across the UK this month. Each venue will feature hot and chilled chocolate drinks and a rotating menu created with the help of Welsh restaurateur and food critic Simon Wright; featured items include traditional afternoon tea, bacon butties and knickerbocker glories…time will tell if it will be successful.

NOKIA N8 – THE COMMUTER 
The Commuter is a 7 minute action-packed film starring Dev Patel, Pamela Anderson, Charles Dance and Ed Westwick. Its distinguishing feature, however, is the fact that it was shot entirely with Nokia’s new flagship smartphone, the Nokia N8. The resolution of the video is 720p; the scenes shot in daylight look fantastic, while the interior shots are a bit grainy, but Nokia has definitely proven that the N8’s 12-megapixel camera is capable of doing great things

I SPREAD YOUR IDEA BECAUSE… 
A great, punchy blog post from Seth Godin listing 20 reasons why people spread ideas, worth looking at if you’re thinking about creating digital content/apps etc, does your ‘shareable’ idea fit within one of these 20 reasons?

WHEN ARE PEOPLE MOST ACTIVE ON FACEBOOK (I.E. WHEN SHOULD YOU BE TALKING TO THEM)? Social media management company Vitrue released a study that identifies the days and hours users are most active on the Facebook channels maintained by companies and brands.
Here are some of the big takeaways:
§ The three biggest usage spikes tend to occur on weekdays at 11:00 a.m., 3:00 p.m. and 8:00 p.m. ET.
§ The biggest spike occurs at 3:00 p.m. ET on weekdays.
§ Weekday usage is pretty steady, however Wednesday at 3:00 pm ET is consistently the busiest period.
§ Fans are less active on Sunday compared to all other days of the week.

Read the article for more stats...




Normally I'd have more to share but with this week being Melbourne Cup & also super-busy, my brain has been stretched!