Orange ran a one week Twitter campaign offering to cheer up just about anyone in London, Birmingham, Manchester and Brighton, by delivering scarves and huge hot chocolates to people who’s friends had tweeted #Winterwarmer with their @name… The Orange vans then tracked down the details of each persons location, and stopped by to hand out the hot chocolate and branded scarves.
Crayola has just released some 3D entertainment for kids – the 3D Giant Chalk. All you have to do is create your drawings using the chalk and put your glasses! The 'hot' colors (red, yellow, orange) will float over the 'cold' colors, (blue, green)...check it out.
Facebook Deals officially launched in Europe this week, with proven results already for Gap and McDonald’s in the US, its popularity is soon to surge. It might even spell the end for some of the early innovators in the location-based world, such as Foursquare and Gowalla.
The team at Wieden + Kennedy London have created an animated 60 second spot to assist the launch of the new Honda Jazz. The agency claim a TV first by supporting the spot with an Phone app that turns a regular TV ad into an interactive viewing experience. This works through sound-syncing technology, which uses audio recognition to sync the app on the viewer's handset with the advert's soundtrack, allowing a user to interact with what's happening in the ad in real time.
Huge potential here to use the same technology to direct straight to an app featuring ‘buy it now’ or ‘more info’…
New York based interactive design specialists Tronic has installed a wall-sized screen at Yahoo!'s Sunnyvale campus that detects and interacts with people as they pass by. It begins with attract mode, displaying a giant Y! logo, composed of monolithic stacking tiles. Each of these interactive tiles represents one of the brands properties, Finance, Sport, News or Shine (horoscopes), and shifts with the passer by, mimicking their movement.
A great execution, which could be easily used in consumer-land…
DraftFCB lets mums do the talking to promote the EA game ‘Dead Space 2’. In a move similar to the filmed reactions to ‘2 Girls 1 Cup’ (remember that?!), they invited along focus groups of mums & filmed their reaction to the Dead Space 2 trailer. Obivously the mums hated it which makes it that much more desirable to the games core audience. They also managed to screen a TVC of the reactions ahead of an hour long special of Family Guy hitting the audience bang on
The use of online social networks has spread around the world. People connect with one another through regular updates on computers and mobile devices. When analysed in bulk, it is possible to calculate the current status of entire communities and identify changes happening in real-time through web-based and social media search queries. This conversational data can also be used to predict what lies ahead.
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