A few weeks ago, TED put out a call to advertisers, organisations & agencies to put forward their entries for ’10 ads worth sharing’. The competition asked entrants to create ads that "raise the bar, elevate the craft and invent new forms of engagement, both online and in general."
The winning ads range in length from 30 seconds to over 5 minutes, and come from notable ad agencies like Wieden + Kennedy and Ogilvy, as well as lesser-known shops like Venables Bell & Partners and Legs Media.
The US retailer recently unveiled ‘the worlds first shoppable adventure storybook’, an interactive childrens story book designed to showcase the Spring 2011 childrenswear collection which encourages shared activity for parent & child. This one is called ‘The RL Gang: Magically Magnificent School Adventure’ & features a video narrated by Uma Thurman & a physical book available for purchase or digital download.
Narrated by Dame Judi Dench, Daniel Craig/James Bond supports International Women’s Day for WeAreEquals.org in this TV spot.
In an extension of Dennys “America’s Diner Is Always Open” campaign, Will Arnett and Jason Bateman’s digital content and production studio, DumbDumb, have produced a comedy series of three-minute videos called “Always Open.” The first Webisode is available now and there are more to come over the next three weeks featuring a host of comedy actors 'opening up' over plates of food, shot in real Denny's booths. Future episodes will star Will Arnett, Sarah Silverman, Amy Poehler, Will Forte and Kristin Bell.
A study released 2 months ago has just come to light with some interesting findings about links between positive words & retweeting. Their study looked at a sample of 46,000 tweets during the Vancouver Winter Olympics and judged them on whether they expressed a positive, negative, or neutral emotion. They found that positive tweets were retweeted an average of 6.6 times, versus 2.6 times for negative tweets and 2.2 times for neutral ones. That’s two and a half times as many acts of sharing for positive tweets!
With the release of iPad 2 imminent, the folks at Apple are up to their usual marketing tricks, this time showcasing the many upgrades they’ve made to the iPad in a 6-minute video. Changes include the device being a third thinner, 15% lighter, 9 x better graphics performance, a magnetic cover & a huge app overhaul. Amazing….
Warner Brothers became the first major media company to offer a movie for rent on Facebook, a move that could position the social network to become a force in the digital distribution of movies, rivaling services like Netflix and iTunes.
Starting today, millions of fans who “Liked” Christopher Nolan’s blockbuster film “The Dark Knight” can rent the title through its official Facebook Page using Facebook Credits, a move that could spell trouble for the likes of Netflix & iTunes.
Starting today, millions of fans who “Liked” Christopher Nolan’s blockbuster film “The Dark Knight” can rent the title through its official Facebook Page using Facebook Credits, a move that could spell trouble for the likes of Netflix & iTunes.
As a side note to this is an article analysing the potential move for Facebook into long-form content & using credits: http://www.insidefacebook.com/2011/03/08/sell-digital-media-credit
The location-based mobile game startup that pioneered the checkin, will introduce version 3.0 Tuesday evening. The new release turns on the power of every checkin accumulated over the course of its two-year history and transforms that data into recommendations. In addition, new merchant opportunities are being introduced.
Facebook have announced a major improvement to its analytics tool Insights. Page and Open Graph website admins will now be able to see real-time data about the performance of their Like button and Comments Box social plugins; the age, gender, language, and country demographics of their visitors, and which pages of their website are most popular.
Combining product purchase with added value content & education. A collaboration between CPG brand Progresso and digital innovation shop POKE New York, is a family of sauces that come with cooking lessons right in the bag. Each sauce acts as its own cooking course through a unique library of associated video cooking lessons.
At theideapantry.com, aspirational home chefs can follow the lesson plan and communicate directly with hand-selected instructors.
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