Creating stories of benevolence and wider relevance around its technological prowess, Japanese automaker Toyota has enlisted the help of inventors Deeplocal for the latest in its Ideas for Good series. The engineers' Pittsburgh warehouse became a theme park for five weeks as the team took one Prius, stripped it to its bones before repatriating parts into a 70ft in-house roller coaster, designed to show off the power-generating capability of the car's Syngergy Drive System, which converts energy from brakes into juice used elsewhere in the car.
Braking from 15mph after a 10ft drop, the Prius-shaped coaster car was able to generate enough power (6,000 watts) to light low-consumption LED bulbs lining the track and car, plus a full theme park light show.
Braking from 15mph after a 10ft drop, the Prius-shaped coaster car was able to generate enough power (6,000 watts) to light low-consumption LED bulbs lining the track and car, plus a full theme park light show.
To launch its new Ringback tones service, which plays music rather than a traditional ringing sound when callers call a cellphone, Swedish telecoms brand Comviq teamed up with native pop star Veronica Maggio and Universal Music.
Maggio released her new single as a track that could be heard only when callers rang one cellphone number - belonging to a Swedish student and music fan, Firat Delen…genius. In addition, 56% of callers signed up for the ringback tone service, talk about success!
Visa is fulfilling its promise of being “everywhere you want to be,” beginning as soon as next week, when it plans to make an announcement regarding its mobile payments strategy.
Gaming platform SCVNGR has teamed up with American Express and Levi’s to create the first paperless daily deal redemption system.
If you’ve ever purchased a Groupon or LivingSocial daily deal, you’ve probably gone through the awkward process of redeeming your coupon. You have to print out the daily deal, remember to bring the printout with you and give it to the cashier, who may or may not be trained on how to redeem it. Plus, pulling out a coupon isn’t necessarily something you want to do on a date.
SCVNGR and American Express believe that they have found the solution. Starting today, SCVNGR’s daily deal platform LevelUp now features an option to sync your LevelUp account to your AmEx card. Once synced, all you need to do to redeem the daily deals you purchase through LevelUp is swipe your card. There’s no need to bring a coupon with you.
Foursquare and Google are joining forces to enable a trial of Foursquare checkins via near field communication (NFC). The test starts Tuesday at Google I/O, the annual developer conference in San Francisco. Foursquare and Google have outfitted the Moscone conference center with NFC markers at various check points. Foursquare users can tap their devices to the markers, so long as they have an NFC-enabled device, to check in to the location and earn a special Google I/O badge.
The “tap in” test run marks the first real-world consumer implementation of Foursquare’s NFC check in capabilities aside from internal tests at its New York headquarters.
Real people affected by melanoma share words of advice with their 16-year-old selves as part of Melanoma Awareness Month. Heartbreaking & amazing, it motivated me enough to book a check-up!
100 Interviews is a blog by NYC journalist and comedian Gaby Dunn, wherein she attempts to interview 100 brand new people in just one year. ‘Every person you see on the street, on the subway, at the doctor’s office — every person has a story. In October 2010 I got to thinking, ‘How many of those stories do I really know? How many am I missing out on?’ So I sat down and made a list: 100 types of people I knew existed in the world but had never met. A transgendered person, someone who had been to prison, someone who had saved a life, a one-hit wonder, a psychic, someone from a third world country.’
It’s a great blog, well worth a look.
A collection of mobile app interfaces to inspire you when designing a mobile app. You can sort them by features (sliders, graphs, navigation,maps etc)
Lynx have just launched a new mobile app called the “Lynx Stream”. It’s built around your big nights out, more specifically the ones that you can’t remember.
It tracks all your mobile activity on a night out, and plots it chronologically on the Lynx Stream, so that when you wake up the next day, you can re-live the entire night moment by moment.
The app aggregates everything based on the event you setup… Pulling Tweets, Facebook posts, photos, videos, text messages and even check-in’s onto the “Stream” before giving you the power to automatically generate a cool video of your unforgettable night out.
A large working farm will be taken over for the first time by web users across the world on Wednesday, who will vote on every key decision taken on its cattle, pigs, sheep and crops.
The MyFarm experiment hands over power at the National Trust’s 2,500-acre Wimpole Estate Farm in Cambridgeshire, UK. Up to 10,000 farming novices will choose which bull to buy, which crop to plant and whether to spilt fields to resurrect lost hedgerows.
The death of the check-in may be greatly exaggerated, because it seems, their remit is expanding. GetGlue received over 4 million check ins during April, up 55% over March. In the case of social entertainment, the check-in may in fact be one of the most important gestures that users can make. People have always socialized around TV, movies, and music, and by checking in to entertainment via GetGlue, they can open up conversations with others who are watching and others who are fans of particular shows.
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