Project Natal is unveiled....

Microsoft has unveiled it's new Xbox user interface aka Project Natal at the E3 gaming conference in the US.
The interface can be likened to the Wii....but on steroids.

The point of note is that the interface recognises and responds to the movement of a players entire body, as opposed to simply hand and wrist movements.

It also has voice recognition, motion sensors, responds to players moods based on tonality and has the ability to interact at a human level...

This is the stuff that science fiction writers have only dreamed about and it works!

Project Natal has the potential to revolutionise game playing and will, no doubt, expand the reach of the gaming world beyond just nerds and spotty teenage boys...this has mass appeal....

So what could it mean for advertisers???

A few things that are already jumping out are the possibilities for fashion brands - Microsoft demonstrated a personalised avatar with the players exact proportions and colouring trying on dresses on the Xbox in the privacy of her own home..

And what about Movies?

Steve Spielberg has even been raving about it and promoting it....

He currently designs games for EA and now has the freedom and creative license to take his games to another level - could this mean no more cinemas with movies screened on consoles?

Imagine watching movies, shopping, looking inside a car at a virtual dealership, viewing houses etc...all in the privacy of your own home and with the ability to share these experiences with your friends?

This is exciting!