I just came across a great article by 24/7 Wall Street who have compiled a list of 10 brands they think will disappear by the end of 2011.
It's interesting to note that 2 of the 10 are facing closure due to advances in technology and their inability to adapt their business models (Blockbuster Video & Readers Digest), this also affects those brands who have been placed on the 'risk list' but are outside of the top 10 such as Borders book stores.
You can read the full article here
10 brands that will disappear in 2011
Subscribe to:
Post Comments (RSS)
2 Responses to "10 brands that will disappear in 2011" (Leave A Comment)
July 20, 2010 at 12:47 AM
Would love to hear the 10 Australian brands you think will disappear in 2011?
July 20, 2010 at 1:44 AM
Clearly the businesses that are most at risk in this environment (GFC) are finance and FMCG-based but I'm not an economist so I can't pass judgement on them.
Where I can predict potential changes are amongst those companies whose business models are struggling to keep up with technological and behavioural changes in the consumer landscape and are therefore at risk of becoming irrelevant or uneccessary in the coming months and years.
My top picks would be:
1) Independent cinemas such as the Palace group due to the general decline in cinema tickets sales across the board and their specific inability to jump on the 3D blockbuster lifejacket that the other operators have been able to hang on to (which has allowed for an increase in ticket price as well as a renewed reason to go to the cinema for a 'not possible at home' experience)
2) Blockbuster/Video Ezy/Ezy DVD - despite claims to the contrary that the AU operation is not facing the same financial difficulties that the US is having, I still believe that the equirement for the DVD will disappear. With the introduction of the T-Box, the rise if Foxtel penetration and digital libraries that download or stream straight to TV, there will be no need. There is still alot of education and device up grade required to get to a fully digital point but it's most definitely going to happen...
3). Most youth-oriented magazine titles such as Dolly, Famous, Cleo & NW. These publications are aimed at an audience who are known as 'digital natives', they grew up with the internet, with mobile phones and almost 100% of them have Facebook accounts. They are used to finding & receiving their information online, for free and in real time as well as sharing it with friends and talking about it. Why pay for that same information and read it once it's 'old news' without the ability to share and comment? It's just not a viable option...
That's my two cents for now.
Post a Comment