The inspirational 14yr-old blogger: Tavi Gevinson

Idea City recently had their 2010 conference combining 'big ideas from the smartest people'.

Once of those people was the amazing Tavi Gevinson, the 14 year-old creator of the hit fashion blog Style Rookie, and contributor to Pop magazine's blog: tavi.thepop.com.
Tavi has already become a key figure in the fashion world and has written for numerous high profile fashion & arts magazines as well as presenting for FashionTV and being an honoured guest of many designers....and all before her 15th birthday.

In her talk, Tavi presents her vision for Sassy Magazine and what it could have been had it stuck to its roots of intelligent, thought-provoking feminist writings rather than going down the 'glossy commercial' route it ended up as following its buy-out in the 90's.

She makes a crucial point that there is a real gap in the female publication marketplace for this kind of writing to return and to help women & girls adopt a more positive 'self-focus' as opposed to hoovering up the rubbish that is put in front of them at the moment about how to please everyone but themselves (i.e how they should look/eat/love/live)

She truly is a star...