PEPSI TO TRACK TV ADS DIRECTLY THROUGH IPHONES
This is genius. For a TV commercial to get some attention on social media, it generally has to be funny, outlandish or awful enough for consumers to want to share it. But a partnership between Pepsi and a new iPhone app called IntoNow may have found a way around that.
This is genius. For a TV commercial to get some attention on social media, it generally has to be funny, outlandish or awful enough for consumers to want to share it. But a partnership between Pepsi and a new iPhone app called IntoNow may have found a way around that.
IntoNow, which debuted in January, is a Shazam-like app that uses a four to 12 second audio sample to identify what TV show a user is watching , then posts a notification - "Doug is watching 'Community' " - to that user's social media streams, as well as the app's own news feed. The idea is to allow users to exchange comments with others as they watch TV, as well as to find out what their friends and people in their area are watching.
Starting today, IntoNow users who "tag" a new PepsiMax commercial appearing on Major League Baseball broadcasts will receive a coupon on their phones for a free 20-ounce PepsiMax.
We’re only a few months into 2011, and already there is a new contender for ‘biggest buzzword of the year’: NFC.
NFC stands for ‘Near Field Communication’, and is a variant of RFID, the wireless transfer technology that has enabled everything from travel cards to that seamlessly social Coca-Cola Facebook “Like” wristband. NFC is a super short-range version of RFID that is being natively built into next generation smartphones, and is tipped to be the technology of choice for everything from location check-ins to mobile payments.
A fantastic idea from our friends at Naked Communications Sweden, they strapped a camera to the back of AC Milan player Zlatan Ibrahimovic (a very popular guy with over 1m Facebook Fans). The result? A virtual experience that puts you into Zlatan’s shoes, allowing you to play as the man himself to see if you can make key decisions to score the same 3 goals.
Google Offers, the company’s long-awaited response to Groupon, has gone live with a signup for beta program in Portland, Oregon.
Razorfish’s Chief Technology Officer led the production of a report that focuses on how companies can work with emerging trends in technology. The report starts by pointing to data regarding Apple’s expansion & Android’s growth. Moving on, it delves deeply into 5 main areas that will impact the business of brands in the near future including Near Field Communications (NFC), the interface revolution & holistic data management.
A fantastic overarching presentation which is a must to bring yourself up to speed with where we’re at in the world of technology as well as our resulting behaviours and connections. Steal aspects of it for client presentations, it’s brilliant. A mobile strategy these days is no longer a ‘nice to have’, it’s essential (130 is a great slide).
One of the best executions I’ve ever seen. This week Magnum have launched a flash-based adver-game. Players control a woman who darts, jumps and swings around the internet, grabbing chocolate bonbons to gain points. There is some great brand integration including the lady dancing around the Spotify website, driving a Saab convertible and jumping into a YouTube fashion video. If you haven’t already, check it out. It’s addictive, fun & wonderfully simple!
The running app is a territory well & truly owned by Nike/RunKeeper. Therefore when a brand such as Reebok wants in on the action to promote their new ZigTech trainers, they need a clear point of difference to avoid a ‘late-to-the-party-me-too’ outcome. Cleverly, they’ve focused on the insight that in order to get any actual benefit from a running app you need to first get out of bed & motivate yourself to run…enter Promise Keeper.
The idea is that you pick a day/time when you want to go for a run, if you do it then Promise Keeper amplifies this fact to your friends & praises your efforts, however, if you don’t go running, it still amplifies it to your friends but names/shames you instead. They have also enlisted the help of their paid athletes to send personalized tweets to participants.
Facebook has this week launched ‘Facebook Studio’ which showcases what the company considers to be successful marketing campaigns and explains Facebook’s marketing products. The stand-alone site’s goal is to foster a community where ad agencies can be inspired to develop marketing strategies that are inherently social. Worth a look if you’re in need of some inspiration or case studies to show clients.
Currently in beta, Giftee is an online service that lets users send small “thank you” gifts via Twitter, they then choose a gift from among Giftee's myriad of options — currently limited to the offerings from select shops in Japan — and then type a message and pay by credit card
0 Responses to "WEEKLY DIGITAL/COMMS HIGHLIGHTS" (Leave A Comment)
Post a Comment