WEEKLY DIGITAL/COMMS HIGHLIGHTS

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Have you ever dreamed of having your favourite artist performing just for you? Well, O2 made this happen for one very lucky fan, Katie Hobbs. She, along with 399 punters, turned up at Islington O2 Academy on the 30th of March expecting an intimate gig by Tinie Tempah. Little did Katie know that in a moment, those 399 left the dancefloor and she had Tinie all to herself, singing his latest single ‘Wonderman’ just for her. This is the first known example of a ‘flash exit’ (opposite of a ‘flash mob’), emptying the crowded venue in just seconds.

JOHN SMITHS – THE ROYAL WEDDING 
Beer brand John Smith's is bringing its no-nonsense, plain-speaking humour to the Royal Wedding, with the launch of a commemorative paper plate. Punters get a free plate, one of the tens of thousands being distributed, when they buy a pint of John Smith's.

MOAT – THE BANNER AD SEARCH ENGINE 
Moat offers a free service that allows you to search for banner ads by brand name. It’s a great tool when creating a competitor overview, finding inspiration or just curious.
Here’s my example for Coca Cola: http://www.moat.com/search/results?q=coca+cola
 

FIRST LOOK AT FACEBOOK DEALS 
Facebook’s competitive offer to Groupon is launching in 5 US cities this week. Mashable has a run down of the features, where it will appear & screenshots.

NIKE 6.0 – THE POOL 
Nike 6.0 have just released a teaser trailer for their new campaign ‘The Pool’. It features their BMX talent in a ‘lock-stock’ style treatment. It introduces the concept of ‘The Pool’ but remains vague as to what it actually will be. A competition? A mini-series? It’s not clear but I’m sure it will be very cool.

ANTI SLAVERY INTERNATIONAL - CHOCO COAT IT 
Anti-Slavery International and Lean Mean Fighting Machine are raising awareness of the most bitter of issues with a sweet site that turns your vile utterances into chocolatey goodness. The site's aim is to put the spotlight on child slavery in the Ivory Coast's cocoa production industry. Like marketers who greenwash rather than actually institute sustainable practices, according to ASI, cocoa traders choco-coat their anti-child slavery measures. Simply time in your bitter truth, press the ‘choco coat it’ button & have it turned into a sweeter sentiment. Users of the site can tweet choco-coated outbursts and click through to see the original. It’s a very simple mechanic to get the message out.

WHY FACEBOOK SUCCESS SHOULD NOT BE MEASURED BY FAN COUNT 
A great article by Shiv Singh, formerly of Razorfish and now at Pepsi, he states ‘Facebook fans is not a measure of online brand health or social media savviness. [they are] a factor of budgets, consumer incentives, history, what else the brand is doing online and where it is choosing to focus its efforts’ He goes on to point out 5 key reasons why we should not be judging success based on Facebook fan counts & how/why we should be focusing on other things. If you’re in anyway involved in creating or running a FB Page, this is a must-read.

FRESH GREEN ADS 
Eco-friendly advertising has been a recent topic of conversation for advertisers. The Toyota Prius created a flower-based outdoor ad in the US, Tropicana recently utilized the natural energy of oranges to light their advertisement…
Fresh Green Ads is an agency that specializes in all types of eco advertising including street ads that only show when it rains, sand sculptures, crop art (in fields) and even water drop advertising using something called ‘aqua script’. Check it out, worth consideration. 

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