Bebo launches tools to build mobile social networks

Bebo has launched a global mobile initiative to enable operators to use its platform to roll out their own social networks.

Bebo Open Mobile aims to extend the site’s reach by giving operators, handset manufacturers and software developers a set of tools to help them build, distribute and promote a tailored version of the social network.

It launched an online Open Media platform last year and is now looking to replicate this on the mobile platform.

Partners can develop a Bebo mobile site with customised navigation, mobile advertising support and reporting data. They can also use a mobile development API to build applications and widgets to plug into the site.

Sean Kane, global head of mobile for Bebo, said the move was a way to grow the reach of the social network. “The suite of tools is designed to move mobile communication and user relationships forward by delivering a simple and ubiquitous experience to users,” he said.

Bebo’s Open Media platform launched online in November 2007 with a series of partners including Channel 4, MTV and Turner in the UK.

The social network now claims to reach 50m memebers.