Everybody whose anybody is on Twitter right? I am so it must be true :-)
According to a recent US study (Pew Internet & American Life Project) Twitter usage is indeed on the rise.
In December 2008, 11% of online American adults shared updates on Twitter or similar services, up from 9% in November, and 6% in May.
The Twitter audience stay connected through Wi-Fi networks and mobile phones.
The study finds 76% of Twitter users access the Internet using a laptop, PDA, cell phone, or other mobile device. In contrast, 57% of those people online, but not on Twitter, have wireless Internet access.
Mobile connections allow for status updates at times previously not possible.
Micro-bloggers are just as likely to consume other media as the average Internet user, but more likely to read or view it through a mobile format.
For instance, 60% of non-Twitter users and 76% of Twitter users are likely to read a newspaper online. Meanwhile, 6% of non-Twitter users and 14% of Twitter users read news articles on a cell phone.
Twitter user demographic portrait:
- The median age of a Twitter user is 31. That compares to a median age of 27 for MySpace users, 26 for Facebook users, and 40 for LinkedIn users.
- Twitter users are slightly more racially and ethnically diverse than the U.S. population. "Most likely because they are younger -- and younger Americans are a more ethnically and racially diverse group than is the full population," the study found.
- 35% of Twitter users live in urban areas compared to 29% of all Internet users.
*Pew's study is based on a survey of 2,253 adults, 18 and older, including 502 phone interviews
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