Facebook members can now send each other e-condoms and information about safe sex courtesy of the New York City Department of Health and Mental Hygiene, which launched a page and application on the social network just in time for Valentine's Day.
To date 6,553 e-condoms have been sent via the Facebook app.
The department have utilised the social networking space previously using Myspace in 2008 to promote the same topic but this years results far outweight last years in regards to response & PR coverage.
The page now has 711 fans at last view.
The department debuted the NYC Condom on Valentine's Day in 2007, making it the first condom to carry the official brand of an American city.
Since then more than 70 million condoms have been distributed free, and the wrapper won an International Design Excellence Award from BusinessWeek and the Industrial Designers Society of America.
The Facebook page offers education about AIDS statistics in New York, information on the proper use of condoms and how to stop the spread of venereal diseases as well as the much coveted virtual condoms.
The department does not seem overly concerned with the ROI of this particular initiative, however, the official spokeswoman simply stated "We are hoping that millions of people will spread the word about condoms."
Watch the official video here: http://www.facebook.com/video/video.php?v=44790864844
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