Woolworths: battered & bruised but not done yet...

I'm British so i was devastated when i found out that a British highstreet icon had succumbed to the economic crisis.

Woolworths was a local town favourite with everyone, it sold crappy bits & bobs, cards, chocolate, CDs but most importantly it sold pic 'n' mix (and i loved pic 'n' mix):

So imagine my delight when today i found out that Woolworths was coming back and even more delighted that it was to return as an online only brand!

Woolworths will officially relaunch online middle of this year after being rescued by the owners of Littlewoods Direct.

The high street chain, which went into administration in November, has been bought by Speke-based Shop Direct Group for an undisclosed sum, with a view to reopening its website within the next six months

The move will see the resurrection of Woolworths’ children’s clothing label Ladybird. But plans aren’t expected to extend to the high street, meaning most of Woolworths’ 30,000 staff are unlikely to get their jobs back and they will not be selling pic 'n' mix online :-(

But this is great example of how online can save brands & give them a new lease of life. Woolworths was founded in 1909....100 years on and they have been reincarnated in the virtual world.