WEEKLY DIGITAL/COMMS HIGHLIGHTS

GOOLE ZEITGEIST – 2010 – THE YEAR IN SEARCH/TRENDS
The Google Zeitgeist wrap up is always a great overview of all the global events across the year that resulted in a huge amount of search volume being funnelled via Google, however this year they’ve gone to new lengths with a great short video overview & interactive data visualisation. NB – it’s not boring search data….worth watching.


WIEDEN & KENNEDY ARE RESPONSIBLE FOR HALF OF THE TOP 10 ADVERTISING VIRAL VIDEOS OF 2010!
Advertising Age has released their round up of the top 10 (advertising) viral videos of 2010 based on number of views. Unsurprisingly, Old Spice tops the charts but what is surprising is that numbers 2,4,5 & 7 are also W&K creations….it’s been a great year for them!


NB – ‘Bed Intruder Song’ which is not included in the list was the most watched independent video of 2010 with 47.5 million views
Check out the overall list from Youtube


DISNEY HITS 100 MILLION FACEBOOK FANS
Disney recently hit 100 million Facebook fans, and are currently gaining about 5 million more fans a week – astonishing growth since the company only started posting to Facebook properly in August 2009.
The ‘Thank You’ video which contains some great stats
Via @WeAreSocial


NEW YEAR’S EVE HOUSE PARTY REQUIRES FOURSQUARE CHECKIN TO GET IN
THIS IS COOL!
This New Year’s Eve, some partygoers will find themselves checking in on Foursquare should they wish to gain entry to a house party in Brooklyn. No, this is not some checkin campaign cooked up by a brand, but instead the product of two New York technophiles who have jimmy-rigged their front door to unlock with each Foursquare checkin.


MARMITE CANVAS FOR COSTA COFFEE
Welsh artist Nathan Wyburn has created a series of celebrity portraits, using jam and marmite on a toast canvas for Costa Coffee in the UK. It’s part of the execution of their ‘who would you most like to have breakfast with’ campaign.


ORANGE: A TWEET FOR A PORTRAIT
A really nice simple Twitter activation from Orange, simply send your tweet along with the hashtag #secretportraits & Orange will draw you a portrait by looking at your profile & taking into account the content of your tweet


YOUTUBE LAUNCHES ‘TRENDS’
YouTube Trends is an analytics hub featuring feeds showing trending videos & trending topics; a feature called “4 at 4″ that presents four buzzed-about vids twice a day, a Know Your Meme-esque blog to analyse said vids and a dashboard that breaks down popular videos by demographics


POT NOODLE BECOMES ‘POT NOELDLE’
In a brilliant piss-take off the animated cosy Christmas scenes we’re all used to at this time of year, AKQA have created an online video to promote the Seasonal Pot Noodle creation.


MOST CONTAGIOUS 2010
NB – If you haven’t already read ‘Most Contagious 2010’ do it now! It’s a super-duper wrap up of the best work from this year compiled by the guys at Contagious Magazine