WEEKLY DIGITAL/COMMS HIGHLIGHTS

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Rapper Lil Wayne has broken the Guinness World Record for most Facebook likes on a single post in 24 hours — a record only too recently created (on the same day) and briefly held by Oreo. At the end of the 24-hour period, Oreo had 114,619 likes; five hours later, when the rapper’s 24-hour period had expired, his post had 588,243 likes, easily trumping Oreo’s bid for the Guinness World Record.

Film director Sebastian Guttierez plans on making his latest film the first major motion picture to be distributed via the Internet. A Girl Walks Into A Bar is set to officially debut at South By Southwest this March and will be released online for free at the same time 

50 and 50 is a collective, curated project where 50 designers are invited to represent their state by illustrating its motto, a new piece is posted every week. 

Google has launched major updates to Social Search, integrating information from Twitter, Flickr and Quora throughout its search engine. The first major change is that Google Social Search results will no longer appear only at the bottom of the page, but will instead be “blended” throughout the page. This is done through an annotation system that lets you know when a friend has shared a specific link or search result.

Forget Apple, Sunday Rose, Ocean and Sage Moonblood for out-of-the-ordinary, attention-grabbing names. According to an article found in the Egyptian paper Al-Ahram an Egyptian man has named his firstborn baby daughter “Facebook Jamal Ibrahim” as a way of showing his gratitude to the social networking site and the valuable role it played in helping to organize the recent protests that resulted in the eventual ousting of President Hosni Mubarak. 


A fantastic overview of Twitter trends equally as insightful & relevant for prolific tweeters & non-tweeters. Set aside 10 minutes to read through this…

TED award-winning Parisian artist/activist JR, brings his method of colossal Xeroxes to the streets of L.A. Similar to Banksy, JR's identity is cloaked by a pseudonym taken from a classic American TV show (Dallas), his work, however, is remarkably distinguished from the places he posts to how he chooses his subjects, carefully, spending time with the locals shooting black-and-white portraits and then mounting his city-sized, albeit illegal, exhibits on the buildings his subjects inhabit. ‘Wrinkles In The City’ depicts older folks, mostly ethnic Angelenos. The irony of brown wrinkled faces, shot at 28 millimeter, and paper projected onto a building in this ‘Hollywood’ industry town will be inescapable.

In an open letter to the ‘church’ (extremist Christian hatemongers famous for their "God Hates Fags" signage and protests at soldier's funerals, among other repugnant publicity stunts), Anonymous has demanded a ‘cease & desist’ from 2011 onwards or threatened significant consequences. Of course the ‘church’ wrote an open letter back entitled ‘Bring It!’ Personally, I’m on Team Anonymous & can’t wait to see what happens next…

BMW is establishing a new, sustainability-focused sub-brand called ‘BMW i’ and along with it, a venture capital fund for finding and helping the best and brightest tech startups in the fields of mobility and travel.
  

Nike recently released a Robert Rodriguez-directed viral ad for their basketball line and pulled out all the big stops by getting Kobe Bryant, Danny Trejo, Bruce Willis, and Kanye West to star in it, it’s pretty spectacular (but longer than I’d ever recommend a ‘viral’ video to be at 5:48)…
My favourite line “product placement gives us a bigger budget, bigger budget, bigger explosions”

WEEKLY DIGITAL/COMMS HIGHLIGHTS

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Facebook has launched a major redesign and expansion of functionality of its Pages for businesses, brands, media, and public figures. The Page layout will now match the December user profile redesign, with a left-hand navigation menu replacing the tabs above the wall. Page admins will also be able to login as their Page, giving them access to Facebook and email notifications about activity on their Page, and other options. Check out the other changes here… 

The world’s largest toy company has turned to social media to release the new “Sweet Talkin’ Ken” doll and celebrate Ken’s 50th anniversary. The campaign is based around a drive to reunite Barbie and Ken and is centered around a website barbieandken.com which allows people to vote on whether Barbie should take Ken back.

Boxpark, the world’s first pop-up mall, is slated to open in August this year on the old Bishopsgate Goods Yard between Shoreditch High Street station and Bethnal Green Road in London. It will be built from 60 shipping containers & stand two stories high, check out the teaser video here…

The famed Renault Clio tag line is back but with a brand new twist. The spot makes use of celebrity appearances, with a return from footballer Thierry Henry, a reveal from Dita Von Teese and a warble from pop star Rihanna.
The video works its way through various provocative installations set up in an edgy warehouse, reaching a final scene where a white Clio Renault Sport, which the company claims is the epitome of Va Va Voom, is precariously suspended from the warehouse roof.


An infographic which shows the extent to which certain countries around the world are controlling their citizens access to the internet & specifically what content types are being blocked. It’s quite scary how little freedom the world actually has…

Red Bull has partnered with Google Street View to showcase some of the most exciting & innovative street art in Brazil with the project soon to launch worldwide in an effort to create a digital street art gallery.

You’d think the students of MIT would have something better to do, like inventing the future, but instead a group of 200 of them have discovered the art of origami & turned it into ‘extreme origami’. Utilising their extensive knowledge of engineering & mathematics they have created some amazing things

A floundering company is like a red rag to the comedy bull of the Internet. This week's leaden-legged matador is mobile giant Nokia, whose recent corporate manoeuvrings are swiftly devolving into one of the most intriguing corporate soap operas since last year's sexual harassment debacle at HP

Grab some popcorn and shove up, things are about to get interesting


To finish off the week of Valentines Day, I just had to include this beautiful video which shows a guy called Aaron asking his girlfriend, Tamara, to marry him. What makes it special is the he collaborated with street artists to create a private street tour for Tamara before popping the question. Each piece of art was based around a seminal moment in their relationship….so romantic!

WEEKLY DIGITAL/COMMS HIGHLIGHTS

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Orange ran a one week Twitter campaign offering to cheer up just about anyone in London, Birmingham, Manchester and Brighton, by delivering scarves and huge hot chocolates to people who’s friends had tweeted #Winterwarmer with their @name… The Orange vans then tracked down the details of each persons location, and stopped by to hand out the hot chocolate and branded scarves.

Crayola has just released some 3D entertainment for kids – the 3D Giant Chalk. All you have to do is create your drawings using the chalk and put your glasses! The 'hot' colors (red, yellow, orange) will float over the 'cold' colors, (blue, green)...check it out.
               
Facebook Deals officially launched in Europe this week, with proven results already for Gap and McDonald’s in the US, its popularity is soon to surge. It might even spell the end for some of the early innovators in the location-based world, such as Foursquare and Gowalla.

The team at Wieden + Kennedy London have created an animated 60 second spot to assist the launch of the new Honda Jazz. The agency claim a TV first by supporting the spot with an Phone app that turns a regular TV ad into an interactive viewing experience. This works through sound-syncing technology, which uses audio recognition to sync the app on the viewer's handset with the advert's soundtrack, allowing a user to interact with what's happening in the ad in real time.

Huge potential here to use the same technology to direct straight to an app featuring ‘buy it now’ or ‘more info’…

                 
New York based interactive design specialists Tronic has installed a wall-sized screen at Yahoo!'s Sunnyvale campus that detects and interacts with people as they pass by. It begins with attract mode, displaying a giant Y! logo, composed of monolithic stacking tiles. Each of these interactive tiles represents one of the brands properties, Finance, Sport, News or Shine (horoscopes), and shifts with the passer by, mimicking their movement.

A great execution, which could be easily used in consumer-land…

                 
DraftFCB lets mums do the talking to promote the EA game ‘Dead Space 2’. In a move similar to the filmed reactions to ‘2 Girls 1 Cup’ (remember that?!), they invited along focus groups of mums & filmed their reaction to the Dead Space 2 trailer. Obivously the mums hated it which makes it that much more desirable to the games core audience. They also managed to screen a TVC of the reactions ahead of an hour long special of Family Guy hitting the audience bang on

The use of online social networks has spread around the world. People connect with one another through regular updates on computers and mobile devices. When analysed in bulk, it is possible to calculate the current status of entire communities and identify changes happening in real-time through web-based and social media search queries. This conversational data can also be used to predict what lies ahead.
Download this free report now – it’s got some great insights, trends & examples worth being across.