The Butterfinger candy company has announced that it is developing a comedy-horror film called "Butterfinger the 13th," directed by Rob Lowe due for release on 13th October in time for Halloween.
"Butterfinger the 13th" will take its audience on a perilous journey with the film's hero, whose paranoia leads him to believe that someone wants to lay a finger... in more ways than one. It’s certainly different! Check out the trailer.
"Butterfinger the 13th" will take its audience on a perilous journey with the film's hero, whose paranoia leads him to believe that someone wants to lay a finger... in more ways than one. It’s certainly different! Check out the trailer.
Heineken have launched their new film, The Date, via their YouTube and Facebook pages.
The same team were also behind Heineken's The Entrance which won a Clio award and has been viewed over 5 million times in 130 countries online.
The film is backed by a Making Of video and set to the track Jaan Pehechaan Ho - taken from 1960s Bollywood. A music video for the track and twitter launch strategy based around #thedate will follow.
The same team were also behind Heineken's The Entrance which won a Clio award and has been viewed over 5 million times in 130 countries online.
The film is backed by a Making Of video and set to the track Jaan Pehechaan Ho - taken from 1960s Bollywood. A music video for the track and twitter launch strategy based around #thedate will follow.
In partnership with TomTom, Nike has launched their new GPS/tracker watch. It’s the next generation version of their popular Nike+ iPhone app, which promises a more accurate assessment of runs, accounting for corners and hills. It provides heart rate monitoring, computer plug-ins, distance etc.
Mastercard’s survey found that younger generations, specifically those between 18-34, are most at ease with the idea of phone transactions. In that younger age bracket, 65 percent of 18-34 year-olds feel more naked without a phone than without a wallet. The study failed to ask whether they felt more naked without their phone than without clothing, but in any case, it’s clear that the younger demographic will be the pioneers in the future of our commerce.
Puma has become the world's first major corporation to publish details of the cost of its impact on the environment.
The sports and leisure group said the combined cost of the carbon it emitted and water it used in 2010 was 94.4m euros ($134.3m; £82.8m).
The figure includes the company itself and its suppliers.
Puma said the figures would help it to build a more "resilient and sustainable business model", and prepare for potential future environmental taxes.
I’ve always wanted to be like Jeannie in ‘I Dream Of Jeannie’, being able to go anywhere I wanted in the blink of an eye…Now, a student from MIT has made it possible (kind of).
He’s created a clever little Google Streetview mash up which allows you to be taken anywhere in the world with a click a button. Simply tell the Global Genie you want to go somewhere in South America & you’re there!
Canon have teamed up with Hollywood big-shot director Ron Howard in an effort to create the world’s first short film inspired by user generated photography. The ‘Long Live Imagination’ campaign invites people to submit a photo based on one of eight potential categories (setting, time, character, mood, relationship, goal, obstacle and the unknown). The submissions will be judged by the director and Canon, with the final 8 images being used as the basis of inspiration for the film. Some amazing blockbuster-style TVC’s have already been created to showcase the idea and call for entries.
Video game company Activision has finally revealed Elite, a new social layer for its wildly popular Call of Duty games. Elite was designed to unite the massive community of Call of Duty players as well as provide tools to help gamers of all levels improve their skills.
Cross-platform services are becoming more popular as video game designers realize their community isn’t console specific. Web players want to test their mettle against console players and vice versa. Elite goes beyond the game to include social networks like Facebook. Users can link up their Facebook accounts to Elite to pull in Likes and automatically find friends who are also using the service
A very clever ad from Renault for their new range of electric vehicles, it highlights the ubiquity of electricity in our lives by pointing out the absurdity of utilizing petrol for our everyday appliances such as hair-dryers, TV’s & vending machines. Their message ‘we already use electricity for many things, so why not for travel’?
Diesel clothing stores in Madrid have launched a pilot program, which brings Facebook likes to real-world products. At clothing displays, mobile tags will be available for customers to scan and see similar items in the collections, as well as a Facebook like button that lets the shopper to share the item on their wall. Such a simple idea, which provides free peer advertising for Diesel!
Premium cable network HBO soft-launched HBO Connect on Tuesday, a new ‘second screen” experience that aims to augment the social experience surrounding shows like True Blood, Game of Thrones and Entourage. The site is accessible now, but will launch more features in June as the summer season gets underway.
This is a great campaign for Turkcell who were looking to promote their new smart phones bundled with mobile internet. In order to attract heavy internet users, who tend to avoid online advertising, they created a unique live competition through Twitter. The campaign featured the smartphone, which was packed in gift boxes and covered with post-its. Players had to tweet what was written on the post-its to unwrap the boxes, using the hashtag #turkcell Along the way contestants could take part in games, such as Pictionary, Trivia and word puzzles winning minutes and mobile data. The final challenge was to get a celebrity to retweet the message – winning the successful Twitter user a phone.
The campaign was live for 3 hours a day over 7 days and generated 56,734 tweets. Check out the case study video.
