Dulux - Lets Colour Project

This lovely video/ad comes from Euro RSCG London. Dulux sent a team of people comprised of Dulex execs, brand reps, bloggers and agency peeps to travel to different cities around the world, partnering with local communities to rejuvenate areas of urban decay. So far they have visited Jodhpur, Rio de Janeiro, Paris and London

Armed with truckloads of Dulux paint and paintbrushes galore, they set out to create a 'colour movement'. Alongside the locals in these rundown areas, they organised groups who set about colouring and renovating their houses, streets, schools and even a multi-story parking lot.

It’s pretty amazing.

via contagious magazine