TOP VIRAL VIDEOS OF THIS WEEK
Inspired Bicycles – Danny MacAskill - Impressive bike stunts coupled with Band Of Horses music
This week saw the release of a Nike Youtube video featuring LeBron James entitled ‘what should I do’. In the commercial, Lebron remineses on his high school days along with the choices that he has made to date; questioning what he thought was right vs what the public thought was wrong. It’s racked up almost 5 million views in just a few days already.
He probably didn’t think he would get a response but….he did:
I’m a bit over the whole projection mapping thing, it’s been done to death & is essentially a passive experience which looks nice….until now. With the release of Xbox Kinect, projection mapping has become interactive. Check out this ‘making of’ video, which explains how they created a giant 3d projection mapping interactive game people in the street could play with in Germany.
Massachusetts brewery Just Beer has released a new IPA called “The Case of the IPA.” But instead of doing the old boring label, Just Beer decided to print a long-form story. In a 12-pack, each 20oz bottle contains a little more of a 20’s-style detective serial, each label acting as a page.
Most relevant to those who have a global page…
On Wednesday, as a Thanksgiving ‘present’, Facebook launched targeted publishing via their API, which means those using third-party tools to manage their Pages can now send more relevant posts to specific users – for example, they can select only users from London, or only users that have German set as their language (or combinations thereof). Syncapse were the first to update their software so that their customers can utilise this, but Vitrue and Buddy Media followed suit soon after
This is a fantastic example of the possibilities of the iAd platform. Nissan have created an interactive game about racing around to get donuts…it not only engages people with the car (the Juke model) but also gives them a simple, comedic & fun experience all via an advert! This is advertising mixed with gaming mixed with video mixed with social mixed with product demo mixed with music etc etc
It’s awesome.
Not 100% confirmed but if the rumours are true then this gets Google straight into the local digital vouchering space in a way that their ‘Tags’ feature in Google Maps has only managed to do in a limited way
I love these ads. Arab Dairy created the ‘Never say no to Panda’ ads to promote their Panda Feta, Istanbully, Cheddar, Parmesan and Mozzarella cheeses, with five commercials featuring a Panda bear in an office, hospital, kitchen and supermarket. When people say no to Panda, Panda is not happy, despite his love of the Buddy Holly song, “True Love Ways”. The campaign has been viewed millions of times on YouTube & won a Silver Film Lion at Cannes 2010 and has now picked up a Gold for Film at the 2010 Epica Awards.
This week Virgin released their highly anticipated ‘PROJECT’ Magazine designed specifically for the iPad. The content pillars are technology, entertainment, entrepreneurs & design. Check out the video walk through here…(start from 1 minute in)
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