I’m not sure about everyone else but whenever I’m referencing ‘best in class’ examples from the world of technology innovations, testing new concepts, digital CRM & just basically trying new stuff, I always mention Starbucks. This week, to celebrate its 40th anniversary, Starbucks will be giving away 500 $40 gift cards, at random, to customers who check-in on Foursquare. This latest promotion comes on the heels of a slew of innovations that Starbucks has been rolling out recently in anticipation of this important date in their brand’s history; check out 6 of the best.
Getting people into car dealerships to test drive a new vehicle is becoming an increasingly difficult challenge. Arabian Automobiles, a dealership in Dubai, decided to take matters into their own hands by forcing people to test drive whether they liked it or not. The basic premise was to intentionally block motorists of competitor vehicles into their parking spaces so that the only way they could get out would be to get into the Nissan SUV & move it themselves (i.e. a test drive), once in the car, Nissan apologised but also took the opportunity to point out all of the cars benefits. Despite irritating the drivers, they managed to get 78% of people to subsequently sign up for an official test drive!
Nearly 80% of children between the ages of 0 and 5 use the Internet on at least a weekly basis in the United States, according to a report released Monday from education non-profit organizations Joan Ganz Cooney Center and Sesame Workshop. The report, which was assembled using data from seven recent studies, indicates that young children are increasingly consuming all types of digital media, in many cases consuming more than one type at once.
If you’re a tech nerd like me, you’d have to have been hiding under a rock this week to not have heard all the news from SXSWi which happened over the weekend in Austin Texas. It’s like the Superbowl for geeks & has been the launch pad for many a new technology platform (Twitter in 2007, Foursquare in 2009). There are literally thousands of blog posts, notes, slideshare presentations from the 20,000+ attendees (not to mention the 2,000 speakers) but I’ve found one, which I think nicely represents the big conversations that happened at the event from Edward Boches.
A comprehensive run down of two important talks at SXSWi about the future of gaming & gamification by Seth Priebatsch (22yr old CEO of SCVNGR) & Jane McGonigal (TED fame).
One of the biggest trends to come out of SXSWi has been Group Messaging, it is 2011’s version of the hype surrounding location-service. The clear front-runners are Beluga and GroupMe, both of which offer users a way to communicate in small, personalized groups of friends. So, how does this tie into marketing strategies? What more can you ask for as a business than to have groups of customers already populated and organized by interest, age and location? The data that these groups provide is invaluable – check out this in depth look at the 4 major services.
A future vision video demonstrating where we could be heading when it comes to digital displays in the home, at work & on the go, it looks very ‘minority report’ but in reality, we’re not far off!
An industry initiative dedicated to exploring how TV will evolve over the next 10 years. To kick-start the project, Free TV Australia (under its marketing arm, Think TV) has commissioned a six-part documentary series canvassing the opinions of industry experts and pioneers exploring the future of the television platform. The first episode is available next week, in the meantime check out the trailer. It cements the fact that regardless of platform, we’re all now in the business of engagement design.
Doritos in Canada is repeating its success with user-generated campaigns with this latest competition to decide the fate of its new flavours. In an unusual twist on the standard product launch format, the snack brand has invited consumers to select one of two new flavours for elimination. What makes this more interesting is that they can decide the manner in which the unlucky victim meets its demise.
In an edgy creative that signals a slick new direction for Doritos creative, viewers of the TV spot are given a glimpse into a dystopian future where a mysterious woman, known only as the 'Flavour Master', who has control over the flavour of Doritos.
Guinness is running a series of public service announcements in honour of St Patrick’s Day. The British male is traditionally uneasy and reserved when befriending other males. Guinness aims to solve this problem with a series of lessons educating men on how to prepare for St Patrick’s Day, the friendliest day of the year, with man ‘social etiquette’. Lessons include the Man Hug & how to strike up conversation with a stranger.
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