Rapper, designer and all-around businessman Jay-Z (via his company SC | Enterprises) is expanding his brand’s reach by launching a lifestyle site called Life And Times. While the site’s content – music, style, art & design and gadgetry, is not terribly differentiated from other publications, what Life And Times can claim and lead in building ‘intrigue’ with is Jay-Z as its editorial director and lead curator. He will work directly with a small staff to produce the site’s curated content.
Dodge has partnered up with Fast Five, the latest film from the ‘Fast & The Furious’ franchise. The 2010 & 2011 Dodge Charger models have heavy placement throughout the film but not content with purely leveraging the movie, Dodge decided to add a unique twist…Under the positioning ‘car chases make movies better’, they have created a TV ad which showcases a traditionally English movie stereotype of Elizabethan mother & daughter driving mad-max style through the desert whilst enacting a typical forbidden love storyline. Bizarre, but strangely brilliant.
In collaboration with game designer Jane McGonical, the New York Public Library is organizing a one-night event where 500 select participants will explore hidden areas of the building. The project is set up as a number of quests that will lead participants through the underground stacks of the library through one overnight activity in May – with missions and objectives along the way that will result in each participant being an author at sunrise.
At Naked one of our core beliefs is that ‘everything communicates’, Smirnoff clearly have the same belief as evidenced by their promotional packaging for their new Caipiroska range. He bottles are ‘skinned’ like the fruit flavours they respresent – lemon, strawberry and passion fruit – and can be peeled!
Skittles have moved from ‘taste the rainbow’ to ‘touch the rainbow’ in their latest attempt at a viral idea. They have created seemingly touchable Youtube interactive videos, which are odd to say the least, your finger or thumb plays a key part in each content piece.
Adidas has teamed up with French coder Didier Brun to build sneakers that allow dancers to make music by moving their feet. The project was designed to promote the release of a new sneaker collection, Mega, in France. Super cool.
Mashable takes a look at the potential impact of Google’s new social recommendation launch including new user acquisition, data gathering & ad targeting & socially driven search recommendations.
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