WEEKLY DIGITAL/COMMS HIGHLIGHTS

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Facebook has launched a major redesign and expansion of functionality of its Pages for businesses, brands, media, and public figures. The Page layout will now match the December user profile redesign, with a left-hand navigation menu replacing the tabs above the wall. Page admins will also be able to login as their Page, giving them access to Facebook and email notifications about activity on their Page, and other options. Check out the other changes here… 

The world’s largest toy company has turned to social media to release the new “Sweet Talkin’ Ken” doll and celebrate Ken’s 50th anniversary. The campaign is based around a drive to reunite Barbie and Ken and is centered around a website barbieandken.com which allows people to vote on whether Barbie should take Ken back.

Boxpark, the world’s first pop-up mall, is slated to open in August this year on the old Bishopsgate Goods Yard between Shoreditch High Street station and Bethnal Green Road in London. It will be built from 60 shipping containers & stand two stories high, check out the teaser video here…

The famed Renault Clio tag line is back but with a brand new twist. The spot makes use of celebrity appearances, with a return from footballer Thierry Henry, a reveal from Dita Von Teese and a warble from pop star Rihanna.
The video works its way through various provocative installations set up in an edgy warehouse, reaching a final scene where a white Clio Renault Sport, which the company claims is the epitome of Va Va Voom, is precariously suspended from the warehouse roof.


An infographic which shows the extent to which certain countries around the world are controlling their citizens access to the internet & specifically what content types are being blocked. It’s quite scary how little freedom the world actually has…

Red Bull has partnered with Google Street View to showcase some of the most exciting & innovative street art in Brazil with the project soon to launch worldwide in an effort to create a digital street art gallery.

You’d think the students of MIT would have something better to do, like inventing the future, but instead a group of 200 of them have discovered the art of origami & turned it into ‘extreme origami’. Utilising their extensive knowledge of engineering & mathematics they have created some amazing things

A floundering company is like a red rag to the comedy bull of the Internet. This week's leaden-legged matador is mobile giant Nokia, whose recent corporate manoeuvrings are swiftly devolving into one of the most intriguing corporate soap operas since last year's sexual harassment debacle at HP

Grab some popcorn and shove up, things are about to get interesting


To finish off the week of Valentines Day, I just had to include this beautiful video which shows a guy called Aaron asking his girlfriend, Tamara, to marry him. What makes it special is the he collaborated with street artists to create a private street tour for Tamara before popping the question. Each piece of art was based around a seminal moment in their relationship….so romantic!

WEEKLY DIGITAL/COMMS HIGHLIGHTS

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Orange ran a one week Twitter campaign offering to cheer up just about anyone in London, Birmingham, Manchester and Brighton, by delivering scarves and huge hot chocolates to people who’s friends had tweeted #Winterwarmer with their @name… The Orange vans then tracked down the details of each persons location, and stopped by to hand out the hot chocolate and branded scarves.

Crayola has just released some 3D entertainment for kids – the 3D Giant Chalk. All you have to do is create your drawings using the chalk and put your glasses! The 'hot' colors (red, yellow, orange) will float over the 'cold' colors, (blue, green)...check it out.
               
Facebook Deals officially launched in Europe this week, with proven results already for Gap and McDonald’s in the US, its popularity is soon to surge. It might even spell the end for some of the early innovators in the location-based world, such as Foursquare and Gowalla.

The team at Wieden + Kennedy London have created an animated 60 second spot to assist the launch of the new Honda Jazz. The agency claim a TV first by supporting the spot with an Phone app that turns a regular TV ad into an interactive viewing experience. This works through sound-syncing technology, which uses audio recognition to sync the app on the viewer's handset with the advert's soundtrack, allowing a user to interact with what's happening in the ad in real time.

Huge potential here to use the same technology to direct straight to an app featuring ‘buy it now’ or ‘more info’…

                 
New York based interactive design specialists Tronic has installed a wall-sized screen at Yahoo!'s Sunnyvale campus that detects and interacts with people as they pass by. It begins with attract mode, displaying a giant Y! logo, composed of monolithic stacking tiles. Each of these interactive tiles represents one of the brands properties, Finance, Sport, News or Shine (horoscopes), and shifts with the passer by, mimicking their movement.

A great execution, which could be easily used in consumer-land…

                 
DraftFCB lets mums do the talking to promote the EA game ‘Dead Space 2’. In a move similar to the filmed reactions to ‘2 Girls 1 Cup’ (remember that?!), they invited along focus groups of mums & filmed their reaction to the Dead Space 2 trailer. Obivously the mums hated it which makes it that much more desirable to the games core audience. They also managed to screen a TVC of the reactions ahead of an hour long special of Family Guy hitting the audience bang on

The use of online social networks has spread around the world. People connect with one another through regular updates on computers and mobile devices. When analysed in bulk, it is possible to calculate the current status of entire communities and identify changes happening in real-time through web-based and social media search queries. This conversational data can also be used to predict what lies ahead.
Download this free report now – it’s got some great insights, trends & examples worth being across.

WEEKLY DIGITAL/COMMS HIGHLIGHTS

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GOOLE ZEITGEIST – 2010 – THE YEAR IN SEARCH/TRENDS
The Google Zeitgeist wrap up is always a great overview of all the global events across the year that resulted in a huge amount of search volume being funnelled via Google, however this year they’ve gone to new lengths with a great short video overview & interactive data visualisation. NB – it’s not boring search data….worth watching.


WIEDEN & KENNEDY ARE RESPONSIBLE FOR HALF OF THE TOP 10 ADVERTISING VIRAL VIDEOS OF 2010!
Advertising Age has released their round up of the top 10 (advertising) viral videos of 2010 based on number of views. Unsurprisingly, Old Spice tops the charts but what is surprising is that numbers 2,4,5 & 7 are also W&K creations….it’s been a great year for them!


NB – ‘Bed Intruder Song’ which is not included in the list was the most watched independent video of 2010 with 47.5 million views
Check out the overall list from Youtube


DISNEY HITS 100 MILLION FACEBOOK FANS
Disney recently hit 100 million Facebook fans, and are currently gaining about 5 million more fans a week – astonishing growth since the company only started posting to Facebook properly in August 2009.
The ‘Thank You’ video which contains some great stats
Via @WeAreSocial


NEW YEAR’S EVE HOUSE PARTY REQUIRES FOURSQUARE CHECKIN TO GET IN
THIS IS COOL!
This New Year’s Eve, some partygoers will find themselves checking in on Foursquare should they wish to gain entry to a house party in Brooklyn. No, this is not some checkin campaign cooked up by a brand, but instead the product of two New York technophiles who have jimmy-rigged their front door to unlock with each Foursquare checkin.


MARMITE CANVAS FOR COSTA COFFEE
Welsh artist Nathan Wyburn has created a series of celebrity portraits, using jam and marmite on a toast canvas for Costa Coffee in the UK. It’s part of the execution of their ‘who would you most like to have breakfast with’ campaign.


ORANGE: A TWEET FOR A PORTRAIT
A really nice simple Twitter activation from Orange, simply send your tweet along with the hashtag #secretportraits & Orange will draw you a portrait by looking at your profile & taking into account the content of your tweet


YOUTUBE LAUNCHES ‘TRENDS’
YouTube Trends is an analytics hub featuring feeds showing trending videos & trending topics; a feature called “4 at 4″ that presents four buzzed-about vids twice a day, a Know Your Meme-esque blog to analyse said vids and a dashboard that breaks down popular videos by demographics


POT NOODLE BECOMES ‘POT NOELDLE’
In a brilliant piss-take off the animated cosy Christmas scenes we’re all used to at this time of year, AKQA have created an online video to promote the Seasonal Pot Noodle creation.


MOST CONTAGIOUS 2010
NB – If you haven’t already read ‘Most Contagious 2010’ do it now! It’s a super-duper wrap up of the best work from this year compiled by the guys at Contagious Magazine

WEEKLY DIGITAL/COMMS HIGHLIGHTS

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TOP VIRAL VIDEOS OF THIS WEEK
Piggy – GEICO Commercial - US insurance ad with a whining piglet

Inspired Bicycles – Danny MacAskill - Impressive bike stunts coupled with Band Of Horses music


Yoda – ‘Get you there he will’ - Yoda lends his voice over services to SatNav firm TomTom.

This week saw the release of a Nike Youtube video featuring LeBron James entitled ‘what should I do’. In the commercial, Lebron remineses on his high school days along with the choices that he has made to date; questioning what he thought was right vs what the public thought was wrong. It’s racked up almost 5 million views in just a few days already.
He probably didn’t think he would get a response but….he did:

I’m a bit over the whole projection mapping thing, it’s been done to death & is essentially a passive experience which looks nice….until now. With the release of Xbox Kinect, projection mapping has become interactive. Check out this ‘making of’ video, which explains how they created a giant 3d projection mapping interactive game people in the street could play with in Germany. 
Massachusetts brewery Just Beer has released a new IPA called “The Case of the IPA.”  But instead of doing the old boring label, Just Beer decided to print a long-form story.  In a 12-pack, each 20oz bottle contains a little more of a 20’s-style detective serial, each label acting as a page.

Most relevant to those who have a global page…
On Wednesday, as a Thanksgiving ‘present’, Facebook launched targeted publishing via their API, which means those using third-party tools to manage their Pages can now send more relevant posts to specific users – for example, they can select only users from London, or only users that have German set as their language (or combinations thereof). Syncapse were the first to update their software so that their customers can utilise this, but Vitrue and Buddy Media followed suit soon after 
This is a fantastic example of the possibilities of the iAd platform. Nissan have created an interactive game about racing around to get donuts…it not only engages people with the car (the Juke model) but also gives them a simple, comedic & fun experience all via an advert! This is advertising mixed with gaming mixed with video mixed with social mixed with product demo mixed with music etc etc
It’s awesome.
Not 100% confirmed but if the rumours are true then this gets Google straight into the local digital vouchering space in a way that their ‘Tags’ feature in Google Maps has only managed to do in a limited way
 
I love these ads. Arab Dairy created the ‘Never say no to Panda’ ads to promote their Panda Feta, Istanbully, Cheddar, Parmesan and Mozzarella cheeses, with five commercials featuring a Panda bear in an office, hospital, kitchen and supermarket. When people say no to Panda, Panda is not happy, despite his love of the Buddy Holly song, “True Love Ways”. The campaign has been viewed millions of times on YouTube & won a Silver Film Lion at Cannes 2010 and has now picked up a Gold for Film at the 2010 Epica Awards.

This week Virgin released their highly anticipated ‘PROJECT’ Magazine designed specifically for the iPad. The content pillars are technology, entertainment, entrepreneurs & design. Check out the video walk through here…(start from 1 minute in)

WEEKLY DIGITAL/COMMS HIGHLIGHTS

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14 Social Commerce Examples from Social Media Today

Good creative stimulus for social commerce planning

Social gaming becomes high entertainment.  I Am Plyr is a football based game from We R Interactive, it’s a mix of online gaming, social integration, interactive videos and story telling through a pretty cool looking first person perspective. Check out the trailer...

Although it’s quite hard to believe, Alex Roman’s commercial for Grupo Cosentino’s Silestone brand countertops is all CGI, none of it is real….amazing

In an attempt to teach the average person about the fundamentals of browsers and the web, Google has released an interactive online book entitled 20 Things I Learned About Browsers and the Web. It’s a step-by-step explanation of the web and how it works. Created by the Google Chrome team using HTML5, but it also features a lot of clever illustrations by award-winning German illustrator and children’s author Christoph Niemann.

Facebook and MySpace finally announced a partnership (or “mashup” in their words), that’s been rumored for over a year. The collaboration will include a connect with Facebook button on the MySpace homepage that will allow for a variety of customization options, and opportunities to share content with your Facebook friends, as well as the placement of “Like” buttons on MySpace pages so that music and entertainment preferences declared on one network will be shared back with the other.

New popup stores are launching all over New York City in advance of this year’s holiday shopping season. Gap and Cool Hunting have partnered on a unique gift shop which officially opens Friday, November 19th on 5th Ave. Curated by the staff of Cool Hunting, the store stocks the work of New York based companies known for offering innovative products or goods with a high level of craftsmanship. Within the space you’ll find everything from bicycles to pickles.

Tim Burton has taken to Twitter to create a crowd-sourced tale to promote an upcoming museum showing of his work.
The Twitter project is titled “Tim Burton’s Cadavre Exquis,” which translates to “exquisite corpse.” An exquisite corpse is a game adored by the Surrealists in which a group of people add phrases to a slip of paper in turn to create a story. Images can also be used to create eclectic beasts.

Compiled by Brazilian research company BOX1824, ‘We all want to be young’ is a video overview of their recent research into GenY/Millenials. It’s not new news & contains a lot of the information we already knew but it’s done in such an engaging way using old film footage, iconic events & music, it’s perfect for introducing clients to this demographic & their behaviours

This week, Klout began pulling in Facebook data to get a fuller picture of an individual’s social media footprint and they also have their sights set on LinkedIn, MySpace, Digg, and even Youtube, for future integration. It’s both interesting & scary at the same time, check it out.

WEEKLY DIGITAL/COMMS HIGHLIGHTS

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FACEBOOK LAUNCHES ‘FACEBOOK DEALS’ VIA PLACES 
Facebook last week launched Facebook Deals, the much-anticipated new service which allows “stores, restaurants and businesses to offer promotions and discounts to users of Facebook’s location tool, Places.” Using Places, users can see what offers are nearby and share them with their friends, and can claim deals by simply checking-in to a business on Places and showing the business a voucher. (US ONLY UNTIL 2011)

GAP GIVES AWAY 10,000 PAIRS OF JEANS ON FACEBOOK PLACES 

Facebook Places launched ‘deals’ last week, which allow brands/businesses to reward people for checking in. First on board were GAP, all you had to do was check in to a GAP store in the US for your chance to win a free pair of jeans and, even if you didn’t manage to be one of the first 10,000, you still got 40% off!

FACEBOOK MESSAGES LAUNCHES (IT’S NOT EMAIL) 

Facebook has launched what it calls the “Modern Messaging System,” a product that integrates e-mail, IM and texting in a unified inbox.

CHECK-IN APPS NEXT STOP: THE SUPERMARKET AISLE 

Consumer foods players are following in the footsteps of retailers like Gap and starting to acknowledge the potential location-based apps have for them. PepsiCo, Tyson and Seventh Generation are among the major companies teaming up with the likes of Foursquare, Gowalla and CheckPoints, promoting programs that reward consumers for picking up products and giving them added incentives to put that product in their cart.

WHY LOCATIONS APPS OF THE FUTURE WILL DO SO MUCH MORE THAN CHECK-INS 

Sparkle is new location platform launching today from Location Labs that enables developers to more easily build sophisticated location-based iPhone and Android applications by tapping into Sparkle’s geolocation technology. It provides geofencing and messaging technology, offers support to control voice, data and SMS services for handsets, and can even detect mobile phone motion and velocity
So try thinking outside of check-ins when planning for geo/location…

BURGER KING: KING OF THE ROAD 

CP+B have teamed up two of their clients, Burger King & Microsoft, for a month of giveaways, content creation & experiential activations. Burger King is giving away an Xbox Kinect every 15 minutes for the whole month of November through in-store activation & purchase. In addition, CP+B have come up with the idea to send ‘The King’ on a road trip across the US to give away even more Xbox’s & to help them create social content which they’ll seed via Foursquare, Tumblr, Facebook, Youtube, Stickybits etc

5 BIG BRANDS THAT ARE ROCKING THE SOCIAL MEDIA SPACE 

Mashable rounds up their top 5 social media savvy brands of 2010 as part of their annual awards

HOW MUCH INFORMATION CAN YOU FIT IN YOUR BRAIN? 

A neat little infographic which shows the average amount of information we can fit in our brains in the course of 1 day (3.6 zettabytes!)

CAN MEDIA BE MORE UBIQUITOUS BUT YET LESS INVASIVE? 

The creative brains at Dentsu London and Berg London have teamed up to produce a pair of short films on a decisively lofty topic: the future of media surfaces.
They visualize a world in which information is somehow both more ubiquitous and less intrusive. TV screens will double as Twitter feeds and Foursquare check-in logs. Shop windows will be quietly animated. And train-ticket machines will do the unthinkable: They'll tell you where to find your train and when…

HOVIS’S 122 SECOND TV SPOT WINS UK’S TOP EFFECTIVENESS AWARDS 

Despite the decline of traditional media and the scaling down of budgets, an epic two-minute TV commercial by Hovis was the big winner at last weeks Institute of Practitioners in Advertising awards, the U.K. ad industry's prestigious effectiveness prizes. The spot is 122 seconds long, because it encapsulates the last 122 years of British history, in the form of a small boy running home from the bakery with a loaf of Hovis bread under his arm. In the street he passes by suffragette rallies, the troops marching off for World War I, the blitz, the swinging 60s, and the strikes of the 1970s. The tagline is "As good today as it's always been." It shows that if you can create a great piece of content then people will always watch it, advertisement or not…

5 MUSTS FOR MOBILE APP MARKETING 

Some great tips to keep in mind when promoting an app in a very cluttered space. Start before the app has even been released, don’t wait until after it’s hit the marketplace.

WEEKLY DIGITAL/COMMS HIGHLIGHTS

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34 CASE STUDIES THAT PROVE SOCIAL MEDIA ROI
A great post which gives a brief overview of 34 different social media case studies (with links) which proved successful based on sales uplift (with exact numbers)!
E.G. DOMINO’S: Credited Foursquare with a 29% pre-tax profit through promotions that encourage people to check in to their stores

CADBURYS COCOA HOUSES 

Similar to the ‘new look’ Starbucks I sent around last week, this week we’re seeing another brand extension in the form of Cadbury’s Cocoa Houses which are due to open across the UK this month. Each venue will feature hot and chilled chocolate drinks and a rotating menu created with the help of Welsh restaurateur and food critic Simon Wright; featured items include traditional afternoon tea, bacon butties and knickerbocker glories…time will tell if it will be successful.

NOKIA N8 – THE COMMUTER 

The Commuter is a 7 minute action-packed film starring Dev Patel, Pamela Anderson, Charles Dance and Ed Westwick. Its distinguishing feature, however, is the fact that it was shot entirely with Nokia’s new flagship smartphone, the Nokia N8. The resolution of the video is 720p; the scenes shot in daylight look fantastic, while the interior shots are a bit grainy, but Nokia has definitely proven that the N8’s 12-megapixel camera is capable of doing great things

I SPREAD YOUR IDEA BECAUSE… 

A great, punchy blog post from Seth Godin listing 20 reasons why people spread ideas, worth looking at if you’re thinking about creating digital content/apps etc, does your ‘shareable’ idea fit within one of these 20 reasons?

WHEN ARE PEOPLE MOST ACTIVE ON FACEBOOK (I.E. WHEN SHOULD YOU BE TALKING TO THEM)?
Social media management company Vitrue released a study that identifies the days and hours users are most active on the Facebook channels maintained by companies and brands.
Here are some of the big takeaways:
§ The three biggest usage spikes tend to occur on weekdays at 11:00 a.m., 3:00 p.m. and 8:00 p.m. ET.
§ The biggest spike occurs at 3:00 p.m. ET on weekdays.
§ Weekday usage is pretty steady, however Wednesday at 3:00 pm ET is consistently the busiest period.
§ Fans are less active on Sunday compared to all other days of the week.

Read the article for more stats...




Normally I'd have more to share but with this week being Melbourne Cup & also super-busy, my brain has been stretched!