WEEKLY DIGITAL/COMMS HIGHLIGHTS
WEEKLY DIGITAL/COMMS HIGHLIGHTS
WEEKLY DIGITAL/COMMS HIGHLIGHTS
GOOLE ZEITGEIST – 2010 – THE YEAR IN SEARCH/TRENDS
The Google Zeitgeist wrap up is always a great overview of all the global events across the year that resulted in a huge amount of search volume being funnelled via Google, however this year they’ve gone to new lengths with a great short video overview & interactive data visualisation. NB – it’s not boring search data….worth watching.
WIEDEN & KENNEDY ARE RESPONSIBLE FOR HALF OF THE TOP 10 ADVERTISING VIRAL VIDEOS OF 2010!
Advertising Age has released their round up of the top 10 (advertising) viral videos of 2010 based on number of views. Unsurprisingly, Old Spice tops the charts but what is surprising is that numbers 2,4,5 & 7 are also W&K creations….it’s been a great year for them!
NB – ‘Bed Intruder Song’ which is not included in the list was the most watched independent video of 2010 with 47.5 million views
Check out the overall list from Youtube
DISNEY HITS 100 MILLION FACEBOOK FANS
Disney recently hit 100 million Facebook fans, and are currently gaining about 5 million more fans a week – astonishing growth since the company only started posting to Facebook properly in August 2009.
The ‘Thank You’ video which contains some great stats
Via @WeAreSocial
NEW YEAR’S EVE HOUSE PARTY REQUIRES FOURSQUARE CHECKIN TO GET IN
THIS IS COOL!
This New Year’s Eve, some partygoers will find themselves checking in on Foursquare should they wish to gain entry to a house party in Brooklyn. No, this is not some checkin campaign cooked up by a brand, but instead the product of two New York technophiles who have jimmy-rigged their front door to unlock with each Foursquare checkin.
MARMITE CANVAS FOR COSTA COFFEE
Welsh artist Nathan Wyburn has created a series of celebrity portraits, using jam and marmite on a toast canvas for Costa Coffee in the UK. It’s part of the execution of their ‘who would you most like to have breakfast with’ campaign.
ORANGE: A TWEET FOR A PORTRAIT
A really nice simple Twitter activation from Orange, simply send your tweet along with the hashtag #secretportraits & Orange will draw you a portrait by looking at your profile & taking into account the content of your tweet
YOUTUBE LAUNCHES ‘TRENDS’
YouTube Trends is an analytics hub featuring feeds showing trending videos & trending topics; a feature called “4 at 4″ that presents four buzzed-about vids twice a day, a Know Your Meme-esque blog to analyse said vids and a dashboard that breaks down popular videos by demographics
POT NOODLE BECOMES ‘POT NOELDLE’
In a brilliant piss-take off the animated cosy Christmas scenes we’re all used to at this time of year, AKQA have created an online video to promote the Seasonal Pot Noodle creation.
MOST CONTAGIOUS 2010
NB – If you haven’t already read ‘Most Contagious 2010’ do it now! It’s a super-duper wrap up of the best work from this year compiled by the guys at Contagious Magazine
WEEKLY DIGITAL/COMMS HIGHLIGHTS
WEEKLY DIGITAL/COMMS HIGHLIGHTS
14 Social Commerce Examples from Social Media Today
WEEKLY DIGITAL/COMMS HIGHLIGHTS
FACEBOOK LAUNCHES ‘FACEBOOK DEALS’ VIA PLACES
Facebook last week launched Facebook Deals, the much-anticipated new service which allows “stores, restaurants and businesses to offer promotions and discounts to users of Facebook’s location tool, Places.” Using Places, users can see what offers are nearby and share them with their friends, and can claim deals by simply checking-in to a business on Places and showing the business a voucher. (US ONLY UNTIL 2011)
GAP GIVES AWAY 10,000 PAIRS OF JEANS ON FACEBOOK PLACES
Facebook Places launched ‘deals’ last week, which allow brands/businesses to reward people for checking in. First on board were GAP, all you had to do was check in to a GAP store in the US for your chance to win a free pair of jeans and, even if you didn’t manage to be one of the first 10,000, you still got 40% off!
FACEBOOK MESSAGES LAUNCHES (IT’S NOT EMAIL)
Facebook has launched what it calls the “Modern Messaging System,” a product that integrates e-mail, IM and texting in a unified inbox.
CHECK-IN APPS NEXT STOP: THE SUPERMARKET AISLE
Consumer foods players are following in the footsteps of retailers like Gap and starting to acknowledge the potential location-based apps have for them. PepsiCo, Tyson and Seventh Generation are among the major companies teaming up with the likes of Foursquare, Gowalla and CheckPoints, promoting programs that reward consumers for picking up products and giving them added incentives to put that product in their cart.
WHY LOCATIONS APPS OF THE FUTURE WILL DO SO MUCH MORE THAN CHECK-INS
Sparkle is new location platform launching today from Location Labs that enables developers to more easily build sophisticated location-based iPhone and Android applications by tapping into Sparkle’s geolocation technology. It provides geofencing and messaging technology, offers support to control voice, data and SMS services for handsets, and can even detect mobile phone motion and velocity
So try thinking outside of check-ins when planning for geo/location…
BURGER KING: KING OF THE ROAD
CP+B have teamed up two of their clients, Burger King & Microsoft, for a month of giveaways, content creation & experiential activations. Burger King is giving away an Xbox Kinect every 15 minutes for the whole month of November through in-store activation & purchase. In addition, CP+B have come up with the idea to send ‘The King’ on a road trip across the US to give away even more Xbox’s & to help them create social content which they’ll seed via Foursquare, Tumblr, Facebook, Youtube, Stickybits etc
5 BIG BRANDS THAT ARE ROCKING THE SOCIAL MEDIA SPACE
Mashable rounds up their top 5 social media savvy brands of 2010 as part of their annual awards
HOW MUCH INFORMATION CAN YOU FIT IN YOUR BRAIN?
A neat little infographic which shows the average amount of information we can fit in our brains in the course of 1 day (3.6 zettabytes!)
CAN MEDIA BE MORE UBIQUITOUS BUT YET LESS INVASIVE?
The creative brains at Dentsu London and Berg London have teamed up to produce a pair of short films on a decisively lofty topic: the future of media surfaces.
They visualize a world in which information is somehow both more ubiquitous and less intrusive. TV screens will double as Twitter feeds and Foursquare check-in logs. Shop windows will be quietly animated. And train-ticket machines will do the unthinkable: They'll tell you where to find your train and when…
HOVIS’S 122 SECOND TV SPOT WINS UK’S TOP EFFECTIVENESS AWARDS
Despite the decline of traditional media and the scaling down of budgets, an epic two-minute TV commercial by Hovis was the big winner at last weeks Institute of Practitioners in Advertising awards, the U.K. ad industry's prestigious effectiveness prizes. The spot is 122 seconds long, because it encapsulates the last 122 years of British history, in the form of a small boy running home from the bakery with a loaf of Hovis bread under his arm. In the street he passes by suffragette rallies, the troops marching off for World War I, the blitz, the swinging 60s, and the strikes of the 1970s. The tagline is "As good today as it's always been." It shows that if you can create a great piece of content then people will always watch it, advertisement or not…
5 MUSTS FOR MOBILE APP MARKETING
Some great tips to keep in mind when promoting an app in a very cluttered space. Start before the app has even been released, don’t wait until after it’s hit the marketplace.
WEEKLY DIGITAL/COMMS HIGHLIGHTS
34 CASE STUDIES THAT PROVE SOCIAL MEDIA ROI
A great post which gives a brief overview of 34 different social media case studies (with links) which proved successful based on sales uplift (with exact numbers)!
E.G. DOMINO’S: Credited Foursquare with a 29% pre-tax profit through promotions that encourage people to check in to their stores
CADBURYS COCOA HOUSES
Similar to the ‘new look’ Starbucks I sent around last week, this week we’re seeing another brand extension in the form of Cadbury’s Cocoa Houses which are due to open across the UK this month. Each venue will feature hot and chilled chocolate drinks and a rotating menu created with the help of Welsh restaurateur and food critic Simon Wright; featured items include traditional afternoon tea, bacon butties and knickerbocker glories…time will tell if it will be successful.
NOKIA N8 – THE COMMUTER
The Commuter is a 7 minute action-packed film starring Dev Patel, Pamela Anderson, Charles Dance and Ed Westwick. Its distinguishing feature, however, is the fact that it was shot entirely with Nokia’s new flagship smartphone, the Nokia N8. The resolution of the video is 720p; the scenes shot in daylight look fantastic, while the interior shots are a bit grainy, but Nokia has definitely proven that the N8’s 12-megapixel camera is capable of doing great things
I SPREAD YOUR IDEA BECAUSE…
A great, punchy blog post from Seth Godin listing 20 reasons why people spread ideas, worth looking at if you’re thinking about creating digital content/apps etc, does your ‘shareable’ idea fit within one of these 20 reasons?
WHEN ARE PEOPLE MOST ACTIVE ON FACEBOOK (I.E. WHEN SHOULD YOU BE TALKING TO THEM)? Social media management company Vitrue released a study that identifies the days and hours users are most active on the Facebook channels maintained by companies and brands.
Here are some of the big takeaways:
§ The three biggest usage spikes tend to occur on weekdays at 11:00 a.m., 3:00 p.m. and 8:00 p.m. ET.
§ The biggest spike occurs at 3:00 p.m. ET on weekdays.
§ Weekday usage is pretty steady, however Wednesday at 3:00 pm ET is consistently the busiest period.
§ Fans are less active on Sunday compared to all other days of the week.
Read the article for more stats...
Normally I'd have more to share but with this week being Melbourne Cup & also super-busy, my brain has been stretched!


