‘Rear View Girls’ is a rapid rise video currently taking Youtube by storm. It's a simple premise. A hidden camera in a pair of jeans captures the male admiration of Jessie and Reanin, two callipygian ladies strolling around Los Angeles. Skateboarding homies, a 'Jesus'-like figure and several dudes with their girlfriends are 'busted' by the gals strolling around the City of Angels. The video is being used to publicise the new Curve ID range.
Red Bull are doing it again, this time though, it’s bigger, better & even more awesome! The Art Of Flight is a feature length film due for release in September 2011 featuring the extreme snowboarding antics of top boarders Travis Rice, John Jackson, Mark Landvik, Scotty Lago, Jake Blauvelt, Nicolas Muller, Gigi Ruf, DCP and Pat Moore. Check out the trailer, a mini-masterpiece in itself…
Some of you may remember the viral video of the Coke vending machine on a college campus in the US giving our free Cokes, 10-foot long subway sandwiches & other random gifts. Now they’ve taken that idea to another level with their ‘where will happiness strike next’ vending van dispensing free Coke again along with lots of other novelty items. They have filmed these ‘happiness strikes’ & are gaining great publicity from them.
A highly inventive promotional campaign by New Zealand retailer Superette involved placing indented plates across inner city bus stops, mall seats & park benches. The result? The retailer’s short-shorts sale message imprinted on the thighs that wear short shorts and skirts.
A new report written by the Centre for Future Studies, predicts an advertising revolution taking place over the next 12 months. They foresee the first step to be advertisements that adapt to our moods. They envision a world where emotion recognition software (ERS) can tell if you are happy or sad and then serve up an advert based on how you feel. In Japan, technology company NEC, has already developed a system which can work out a person's gender, estimate their age, and serve up adverts suited to that demographic…
'Social commerce' featured in almost all the 2011 social media prediction articles. But what exactly does this phrase mean? Is it about having a Facebook shop like ASOS? Or is it more about group buying services like the ones offered by Groupon? What about enabling users to share content, or ratings and reviews?
Apple’s Steve Jobs has made a surprise appearance to show off the company’s updated version of its iPad tablet computer, and to knock “copycats” which he said had not yet caught up with the company’s original version released last year.
In another tweaking of their “interface to reality,” Facebook have further narrowed the range of sharing Internet content by discarding their share button.
….and mine was one of them! It’s been 3 days now & still I have no access, soon to follow will be my blog post on ‘the dangers of our increasing reliance on the cloud’.
