3 million people now pay via the app!
A recent collaboration between household appliance specialists Electrolux and architectural designers has spawned a portable restaurant experience like no other. The Cube is an aluminum-clad 140 x 50 square meter terrace. The highly portable restaurant — which can be transported by helicopter — plans to move to a different European City every four to twelve weeks. Each location is selected to offer the 18 diners within The Cube a unique panoramic view of the surrounding area, whilst creating an eye catching new addition to the cityscape for onlookers on the outside. During dinner, the head chef — selected from the local area for a short residency in The Cube — takes centre stage, with the Electrolux kitchen fully on show.
I’ve already sent this to everyone I know so thought I may as well send it to even more people! It’s an incredibly powerful piece of video content which features a mash-up of a monologue by Charlie Chaplin from his 1940 film ‘The Great Dictator’ played over the recent scenes from Egypt, Tunisia & Libya. Amazing how a 60 year-old speech from a movie is still so relevant & moving today, it has been put together by Peop1e - http://peop1e.org/ - a project started by 4 college students.
After letting Ken reach his milestone 50th birthday, Mattel has decided to place more emphasis on Barbie’s longtime counterpart with a 21st-century makeover. To strengthen Ken’s visibility, the company launched an eight-part “Bachelorette”- style web series geared towards grownups called “Genuine Ken: The Search for the Great American Boyfriend.” The show is aimed at an over-18 audience. The online competition can be viewed on Hulu and follows eight young, clean-cut “Ken-testants” vying to be the literal new redesigned face of the doll.
NB – the guy that won is hideous & has the potential to scare small children.
Facebook commerce is the topic at the front of every brand marketer’s mind, and retailers are starting to explore how they convert “Likes” into actual purchases. Here’s a look at five ways retailers have had success with Facebook commerce…
This weekend BA will be demonstrating to shoppers at London's Westfield centre that it flies to more Caribbean Islands than any other UK airline, thanks to a smart dose of real-time.
Shoppers will be able to interact via SMS with holidaymakers in an unknown Caribbean destination, asking questions to find out more details about the island. If they can guess the location they will be entered into a draw to win a 7-night stay on the island.
In a bid to evoke the playfulness of their new Orlando MPV, Chevrolet conducted a survey of 1,000 UK adults to find out what their most popular childhood toy was, play-doh won with 19% of the votes. Subsequently eight model makers toiled away for two weeks to turn 1.5 tonnes of blue play-doh into a model of the vehicle which they then parked in a London street. The campaign filled the newspaper columns eager for light stories & the PR generated was huge.
In the past couple of weeks, Ford has quietly introduced Doug, an orange puppet, to publicize the company’s 2012 Focus. Doug is a social media animal appearing only on YouTube, Twitter & Facebook. Ford’s got some major Hollywood comedy talent behind Doug’s adventures, including the director for The Office and Freaks and Geeks; Rob Cohen, a writer for The Simpsons, John Ross Bowie, an actor and comedian who has appeared on Reno 911 and Curb Your Enthusiasm, & actor/comedian Paul F. Tompkins, of Anchorman. It’s certainly different!
Groupon is preparing for its most ambitious venture yet: the launch of a new mobile application that the company hopes will change when and how society chooses to eat, shop and play.
The application, known as Groupon Now, is a radical departure from Groupon’s current deal-a-day business model. When a user opens up the smartphone app, he or she will be presented with just two buttons: “I’m hungry” and “I’m bored.” Clicking either button will open up a list of time-specific daily deals, based on his or her location.
The clamor around Groupon-ing has reached a crescendo, yet merchants remain unclear on whether to Groupon or not. They are right to be wary, as the following stats demonstra
