The beer brand, who have been increasingly brazen with their viral marketing activities, appear to have invented a new sport: Poolball.
The game, introduced aimed at the UK market, combines a 7-meter, Astroturfed pool table with soccer balls made up to resemble billiard balls. The rules are also the same as pool: You have to get the balls into the pockets, though you can’t use your hands. (Your head is OK.) The idea is to combine a daytime sport with nighttime clubbing.
Facebook has just launched three new types of Sponsored Stories — the ad unit it launched in January that turns user activity into ads shown to their friends. The new types expand the kinds of user activity that can be converted into ads to include Page post Likes, app or game usage, and activity on third-party sites. The new app and game type could create powerful way for apps to grow their user count without disturbing game play with prompts to share or invite friends.
A great infographic outlining the big changes facing traditional CRM & gives insights for how to structure ‘social CRM’.
It's been a few months since the Super Bowl, but VW’S ‘THE FORCE’ is still a force to be reckoned with. That spot—probably the best loved from this year's big game—gets an amusing parody here from Marvel, as part of its marketing campaign for the movie Thor.
Universal Music Group (UMG), the world's leading music company, and Billabong, the world's leading outdoor sports lifestyle company, have formed a strategic, global brand partnership that will bring together music and action sports through a broad range of innovative products and new services which also aim to unite the world's most popular recording artists with the world's most celebrated successful talents in action sports. Among these initiatives will be co-produced premium audio/visual content, live events, music compilations, sports and music merchandise, digital download offers, preloaded audio/visual hardware, streaming radio and TV, and a dedicated music service.
The partnership signals a diversification for both companies – leaders in their respective fields – to tap into changing youth culture appetites for entertainment and action sports.
Weird…Tactile communications: it may not sound too exciting, but it’s precisely the field of research that produced a device, which lets users “transmit the feeling of a kiss” long-distance.
The Kajimoto Laboratory at the University of Electro-Communications has created a device, which consists of a hardware receptacle, which is placed into the mouth, and software that remembers the movements of your tongue and sends them to the other connected device, which moves accordingly. The video is disturbing, they should’ve used Brad Pitt…
PepsiCo’s Social Vending Machine, announced last Wednesday at a trade show in Chicago, lets users send free soda to their friends. To do so, users select a beverage and enter the recipient’s name, mobile number and personalized text message with a code redeemable at another vending machine. Consumers can personalize the message with a short video recorded by the machine. There’s also an option to send a free beverage to a stranger.
'The only global beer brand' hits the back of the net with groundbreaking real-time football app. Heineken Star Player is an iPhone app designed to let fans interact in real time with the nail-biting action of the UEFA Champion's League. It launched in time for the first leg of the Manchester United vs. Schalke semi-final on 26th April. The way it works is simple. You fire up the app and create a simple profile for yourself (nothing more than a gamer handle). Ten minutes before the game starts, it opens up for play. When the whistle blows, the game timer syncs automatically with the time on the TV, and the action begins.
Throughout the game, you're given eight tries to accurately predict whether either team will score within the next 30 seconds. A correct guess wins big points, with the first to take the plunge scoring more highly than those who call it closer to the goal time. The app also includes league tables, social teams & badges.
Throughout the game, you're given eight tries to accurately predict whether either team will score within the next 30 seconds. A correct guess wins big points, with the first to take the plunge scoring more highly than those who call it closer to the goal time. The app also includes league tables, social teams & badges.
Orange have turned the traditional commemorative plate into something a bit more personal. Celebrating ‘un-royal’ moments, they are illustrating plates based on people’s tweets. The moments could be anything from a celebrity spot to a bike ride or great coffee. Simply tweet using #myroyalplate & the best entries will be made! Orange have focused on Twitter & hashtags for the last three tactical executions, including portraits & winter warmers which allows them to create an individual/personal experience.
Beer brand Dos Equis is celebrating Cinco de Mayo by bringing the ‘Feast of the Brave’ taco truck to New York City from today (Friday, April 29th) through May 7th. The truck will serve tongue, ostrich, veal brain and even cricket tacos created by Chef Domingo Garza to pair along with Dos Equis. The taco fillings are considered Mexican delicacies, and will be served at no cost – though adventurous foodies will be limited to three per person.
YouTube is launching a movie rental service in a partnership with Hollywood film giants including Sony and Warner Bros, to rival Netflix and Apple’s iTunes.
The video website will expand into streaming big-name, full-length blockbusters in May. With the premium movie-on-demand service, film lovers will be able to stream new releases for as little as (£1.20), though prices will differ for each movie. The service is expected to be limited to the US for the foreseeable future.
With talk of Groupon & LivingSocial dominating conversations recently, an infographic has been pulled together to look at the current leaders & also the impact that Google Deals & Facebook Deals may have in the near future. It includes retailers cut (TBC for Google/Facebook) and global membership bases.
