British supermarket Asda, Penguin UK imprint Puffin, and the estate of Roald Dahl have teamed up with the hopes of reinvigorating literature in the eyes of younger audiences. Asda plans to reproduce short excerpts from Dahl’s The Witches; The Twits, The BFG; Danny, the Champion of the World; and Charlie and the Chocolate Factory on at least 10 million boxes of Asda-brand cereal to be sold in the coming weeks. The excerpts will replace normal puzzles and games printed on cereal boxes that kids are used to doodling on and filling out as they eat their morning meal.
Cellcom, Israel’s largest telco has launched a series of live, interactive Facebook concerts to be broadcast each night for two hours. Cellcom are inviting the very best bands and performers in the country to play live to thousands of awaiting Facebook fans, who will in turn, be beamed in via webcam and empowered to make comments and ask questions throughout the event, creating a unique interactive experience between the performers and Facebook fans in real time.
The French Aids awareness organisation, is running “Clever Dick”, a television commercial with the tag line, A young man demonstrates the multiple intelligences and abilities of his member in the mathematics, writing, bomb squad and painting scenes, as well as in the bedroom. Bizarre but a great way to revisit a sometimes ‘too serious’ message…
Procter & Gamble Co. is launching a heart-tugging "Miracles" campaign behind the 50th anniversary of the Pampers brand, including a series of "random acts of kindness" by the brand and its employees and soliciting stories of miracle babies on the brand's Facebook fan page. In the first charitable effort linked to the Pampers Miracle Campaign, the brand has begun distributing 30,000 care packages to the more than 800 infant intensive-care units in the U.S. As part of a "Little Miracle Mission" on the Pampers Facebook page, the brand will issue challenges to parents, families and friends. When consumers pledge to support the mission, the brand will in turn help throw baby showers for expectant mothers nationwide.
Adzookie is a mobile advertising company with its new target being homeowners who need help paying their mortgage. Their new initiative involves transforming regular houses into giant ads. During the time when the painted billboards are on the homes, homeowners get their entire monthly mortgage payment paid for by the company. Although it’s a controversial concept, homeowners seem very receptive.
Unilever are due to launch Magnum on US shores later this month & in order to cement Magnums positioning as a luxury ice cream, they have developed a series of short films to help familiarize US consumers with the ‘pleasurable lifestyle Magnum Ice Cream has cultivated around the world’. The series has been created by designer Karl Lagerfeld & stars actress Rebecca Bilson, the red-carpet premier will be at Tribecca Film Festival on 21st April.
With behaviour change through soft paternalism the flavour of the month with the UK government, London's underground network, buses and 'Boris bikes' (the city's bike scheme) are being turned in to a massive multiplayer game for millions of commuters. Chromaroma takes the data created by the use of London's travel cards known as Oyster Cards and Bike Hire Keys to create an ambient game billed as 'Risk meets Foursquare'.
A fantastic short film which charts the journey of the ‘Lost Boys’ from Sudan (the displaced refugees of war) as they fly across to America & experience for the first time what most American's take for granted and as they gain valuable insight on American 'norms.' Insightful, funny & heart warming…
Google plans to create 20 special channels on its Youtube site, and will spend $100 million to create original programming to populate them, according to sources who talked with the Wall Street Journal. The sources said this will be a “major overhaul” to YouTube, which already has a lucrative advertising system in place.
It's commonplace for “deal a day” sites to set a time limit on the opportunities they present, but it's safe to say that few go as far as Swedish site Speedsale does. In fact, visitors to Speedsale get just one fleeting chance to grab each bargain on the site; once those four seconds have elapsed, the opportunity is gone forever.
